Ethnography & Persona: College Student Research
- Understand college students’ study habits.
- Understand technologies and tools students use.
- Identify students’ needs and problems in their educational pursuit.
- Served as UX Research Lead
- Drafted research protocol
- Recruited participants
- Went to universities in the Bay Area and conducted the actual interviews
- Reported to VP of the Product
- Presented research findings to Product team
- Recruiting Participants: survey, phone screening
- Data Collection: ethnography interview
- Data Analysis: affinity diagram, ground theory
- Research Deliverable: persona, use cases
- Written report, presentation, persona